Trusted Since 2006 · Pune, India

The Story of ASC Fashion Store

A family-run cotton house from Pune — dressing women of every size in pure, soft cotton for close to two decades.

Since 2006Years of Trust

1,00,000+Followers Online

L – 8XLPlus-Size Range

In-HouseStitching Unit

Who We Are

ASC Fashion Store Pvt. Ltd. is a GST-registered private limited company from Kondhwa, Pune. What began as a neighbourhood cotton store in 2006 is today a brand trusted by more than a lakh women across India — and the reason is simple: we never compromised on the fabric.

Every suit, kurti and cord-set we sell is made from 100% soft cotton sourced directly from the mill — no middlemen, no shortcuts. Because we stitch in-house, we can offer what very few brands do: a true plus-size range, customised from L all the way to 8XL, at prices that compete with any market.

Our Craft

Karachi Pattern Readymades

Our signature Karachi-pattern suits are loved for their intricate prints and relaxed, breathable fits — designed for daily wear yet elegant enough for festive days. Each design comes in limited runs, so what you wear stays special.

Lucknowi & Traditional Work

From Lucknowi embroidery to Bandhani, Batik and Sanganeri prints, we bring India's classic textile crafts into everyday wardrobes — authentic patterns, honest cotton, and stitching that lasts wash after wash.